FAIR BFA Project / User Experience + Industrial Design

A modular seating set for industrious individuals.


For this class, we were tasked to improve an experience and it was randomized by persona cards, scenario cards and modifier cards. In my case, I needed to improve the user experience of coffee shops, specifically for college students and it has to incorporate innate traits.


I created a list of ten questions based from my assumptions and pain points. I asked these questions to ten college students. Out of all the questions, the one below gave the most amount of insights in terms of what college students want out of coffee shops. 

If you were to run your own coffee shop, what do you think you would do to make it the best coffee shop out there?

Interviewee 1

“Have basic requirements. Chargers, ports, outlets, wifi, windows, lots of seating, good selection of coffee.”
Interviewee 2

“Try to get a big space, good amount of seating, really open. Does not get crowded, lots of smaller tables, feels less claustrophobic.”
Interviewee 3

“Couches, lots of seating, windows, no fancy names, basic types of coffee, ounces, simple add-ons and really comfy.” 


To further solidify my findings during the interviews, I asked some of those questions in my survey. I wanted to find out what areas of the coffee shops needed the most amount of attention in terms of user experience. 

User Journey Map

Pain Points

There’s not enough space for a customer to work.

Available seats are hard to find.

Available outlets are hard to find.

Solution: Modular Seating

An affordable modular unit that would accommodate a majority of the customer’s digital and spatial needs.

Competitor Research

User Flow

Lo-Fi Testing

One of the pain points that was found during research was that customers doesn’t have enough space on their desks to comfortably fit their items. In order to find out which size and shape is best for the table while being as space efficient as possible, I did three tests on ten individuals. They were asked to layout their items on the white area which represents the table size.

Lo-Fi Prototype

Using Sketchup, I created a prototype since making a physical prototype is unrealistic with the timeline given with this project. After showing it to a couple of people, one of the main problems with this design was that it was not accommodating to everyone and poses a big accessibility issue for some people, an example would be individuals with wheelchairs.

Final Product

After more sketching, this is the final product shape and combo. They are solid plywood cube chairs wrapped in memory foam and outdoor fabric. This eliminates the accessibility issue as the user can just move the chair in order to use the table.

Online Checkout