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	<title>Jude Dacula</title>
	<link>https://judedacula.com</link>
	<description>Jude Dacula</description>
	<pubDate>Thu, 30 Jan 2020 07:19:23 +0000</pubDate>
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		<title>Salesforce</title>
				
		<link>https://judedacula.com/Salesforce</link>

		<pubDate>Thu, 30 Jan 2020 07:19:23 +0000</pubDate>

		<dc:creator>Jude Dacula</dc:creator>

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Salesforce&#38;nbsp;Social-First Creative
 







A collection of social creative for The Customer Company.



&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d47df63417a3c71c5e420f094fb823a2dede394ba17146a565705e260ff03857/202304_Portfolio_SF_HeaderAnimation.gif" data-mid="176222981" border="0"  src="https://freight.cargo.site/w/800/i/d47df63417a3c71c5e420f094fb823a2dede394ba17146a565705e260ff03857/202304_Portfolio_SF_HeaderAnimation.gif" /&#62;







DreamforceSalesforce’s largest event of the year with over 180,000 Trailblazers attending both physically and virtually from all across the world.Initial Kit of Parts
This is the initial kit of parts provided by the Events Core Design Team. Due to the workflow and timeline for this event, there isn’t a built out asset library right of the bat, so designers are encouraged to hit the ground running with this toolkit and experiment with how it fits for their line of business.&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5ce68fe445bc9005e1eda0e08dafa0ccb788148a1b572300f492267b87d4669e/DF24_PortfolioShowcase2.png" data-mid="240096547" border="0"  src="https://freight.cargo.site/w/1000/i/5ce68fe445bc9005e1eda0e08dafa0ccb788148a1b572300f492267b87d4669e/DF24_PortfolioShowcase2.png" /&#62;
Through the months leading up to Dreamforce, different designers from different teams share and iterate their respective assets and end up building a massive portfolio of assets for Dreamforce that everyone riffs off from. I handled the design for almost all organic social assets from pre-event, during event, and post-event.

Social-First TemplatesThe first set of assets are the essential templates that the Social Practicioners at Salesforce need to start promoting the event and its various activations. These templates needed to be scalable and easily localized since it will be used by over a 100 Social Practioners worldwide. These were designed in Figma and all the individual pieces were exported out in order to convert them into Brand Templates in Canva. On top of that, I also provided the practitioners with a folder of Dreamforce assets such as the balloons, line art, landscape illustrations, characters, and event photography in order for them to have fun with it and change up the template to their liking. Although customizable, most of the template is locked in order to keep the consistency and also to protect the brand language.

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/342d7b84df5337a62d6b14a344ea47362a221f8edab1ffb36b8a2ef2ae3b16ec/DF24_PortfolioShowcase3.png" data-mid="240096575" border="0"  src="https://freight.cargo.site/w/1000/i/342d7b84df5337a62d6b14a344ea47362a221f8edab1ffb36b8a2ef2ae3b16ec/DF24_PortfolioShowcase3.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/524467fa5309ced8cb22621811339aaf2cfdd4b527dcf6b450c0f8d4e3784689/DF24_PortfolioShowcase4.png" data-mid="240096576" border="0"  src="https://freight.cargo.site/w/1000/i/524467fa5309ced8cb22621811339aaf2cfdd4b527dcf6b450c0f8d4e3784689/DF24_PortfolioShowcase4.png" /&#62;
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&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7169e1cc5e58912987528198e31d57f119a14d99b36d2cc11da66c8a2dd07f95/DF24_PortfolioShowcase6.png" data-mid="240096578" border="0"  src="https://freight.cargo.site/w/1000/i/7169e1cc5e58912987528198e31d57f119a14d99b36d2cc11da66c8a2dd07f95/DF24_PortfolioShowcase6.png" /&#62;

Social Channel CoversTo increase drive and awareness for Dreamforce, all core Salesforce social channels change their cover images.
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ac802727cc8583bd7fb8acaa39d2d820e3093a8024bd5f41a1c78bb34bd54746/DF24_PortfolioShowcase7.png" data-mid="240096586" border="0"  src="https://freight.cargo.site/w/1000/i/ac802727cc8583bd7fb8acaa39d2d820e3093a8024bd5f41a1c78bb34bd54746/DF24_PortfolioShowcase7.png" /&#62;

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b3a656bf0c370cac02c233d198dd5bf573e2e7c7a93b4907ebf21c5229e5701b/DF24_PortfolioShowcase8.png" data-mid="240096587" border="0"  src="https://freight.cargo.site/w/1000/i/b3a656bf0c370cac02c233d198dd5bf573e2e7c7a93b4907ebf21c5229e5701b/DF24_PortfolioShowcase8.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c867f36a630c89d6b804dbe32220d6c72a58d9df2ef3d8e2ea760230b84979cc/DF24_PortfolioShowcase10.png" data-mid="240096589" border="0"  src="https://freight.cargo.site/w/1000/i/c867f36a630c89d6b804dbe32220d6c72a58d9df2ef3d8e2ea760230b84979cc/DF24_PortfolioShowcase10.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d8e268730710644458cbf8c68f3dcb9444e3aac3eddebae2fefdc50a87c8ab44/DF24_PortfolioShowcase11.png" data-mid="240096590" border="0"  src="https://freight.cargo.site/w/1000/i/d8e268730710644458cbf8c68f3dcb9444e3aac3eddebae2fefdc50a87c8ab44/DF24_PortfolioShowcase11.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2dc1b5173164d4bdfd30f56b74913044d01a419529ba9884dc6cfd573db90357/DF24_PortfolioShowcase9.png" data-mid="240096588" border="0"  src="https://freight.cargo.site/w/1000/i/2dc1b5173164d4bdfd30f56b74913044d01a419529ba9884dc6cfd573db90357/DF24_PortfolioShowcase9.png" /&#62;

Luminary Speaker ProcessThe general templates are typically used for lower tier speaker promos and for Dreamforce, we want to put a spotlight on our Luminaries, our VIP speakers. Here are the revisions that I went through creating the base look &#38;amp; feel for the Luminary Speaker assets:
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/510eaf90d9cd57343a5ff6839cf51dfe2bc75674b2b6e2ac0effcb0f8e803c61/DF24_PortfolioShowcase12.png" data-mid="240096594" border="0"  src="https://freight.cargo.site/w/1000/i/510eaf90d9cd57343a5ff6839cf51dfe2bc75674b2b6e2ac0effcb0f8e803c61/DF24_PortfolioShowcase12.png" /&#62;
I started out with a concept that tied in closer with the rest of the templates but I received feedback to push it further away and make it even more thumb-stopping. I went with a full image fill of the speaker and added the grid/cube assets to attach the event branding.

Luminary Speaker PostsWith the look &#38;amp; feel established for the Luminary Speakers, I went ahead and created the posts. Here is a small selection of the posts:&#38;nbsp;

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/91580b464e04c049447097919ffdb6ab017dad70336ee524330a6e30c2a0b777/DF24_PortfolioShowcase13.png" data-mid="240096626" border="0"  src="https://freight.cargo.site/w/1000/i/91580b464e04c049447097919ffdb6ab017dad70336ee524330a6e30c2a0b777/DF24_PortfolioShowcase13.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1d0c1f351b5dda7aea65da0c2f520568b2f79f715ab13a66f29f7fc0f40415a1/DF24_PortfolioShowcase14.png" data-mid="240096627" border="0"  src="https://freight.cargo.site/w/1000/i/1d0c1f351b5dda7aea65da0c2f520568b2f79f715ab13a66f29f7fc0f40415a1/DF24_PortfolioShowcase14.png" /&#62;

Animated Speaker StoryThere was an ask to promote multiple speakers on Salesforce’s Instagram stories. I suggested that we inject some fun into them and have an animated intro.&#38;nbsp;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e3a558514a340d119aa05d20c0fc7059d1b35fe8583164721ec06936666ab60/LuminaryAnimations-4.gif" data-mid="240096653" border="0"  src="https://freight.cargo.site/w/1000/i/1e3a558514a340d119aa05d20c0fc7059d1b35fe8583164721ec06936666ab60/LuminaryAnimations-4.gif" /&#62;
Dreamfest (Concert) Promo &#124; Part 1With every Dreamforce, there’s a Dreamfest. It’s a charity concert benefiting the UCSF Benioff Children’s Hospitals. For this year, the initial headliner was Elton John. The request came in for the promo and the brief was fairly open ended, only requirements were to steer away from the general look &#38;amp; feel of Dreamforce in order to differentiate it from the rest of the posts, not to use any of Elton John’s music, and only use the pre-approved talent images. This is what I created after 10 rounds of revisions using the provided talent images, previous Dreamfest footage, and a few animation tricks:&#38;nbsp;


Dreamfest (Concert) Promo &#124; Part 2After the initial promo of Dreamfest, Elton John cancelled the concert and the events team had to get a different headliner. Due to the short timeline, the request for this asset was just to leave it static and to keep it plain and simple for a quick turnaround. A curveball was thrown during design and another headliner was added. Initially they were just a “special guest” but at the end, both of the musician’s teams wanted equal visibility.&#38;nbsp;

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2583e04baae08ed65b3cb37140c1dbff90fbc8f3b5cfd21bebf460a7a6d20dfa/DF24_PortfolioShowcase15.png" data-mid="240097618" border="0"  src="https://freight.cargo.site/w/1000/i/2583e04baae08ed65b3cb37140c1dbff90fbc8f3b5cfd21bebf460a7a6d20dfa/DF24_PortfolioShowcase15.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/478599e82fc5ae1a11af077eeef319709504175c8beecc9e3aacb70f04a889f5/DF24_PortfolioShowcase16.png" data-mid="240097619" border="0"  src="https://freight.cargo.site/w/1000/i/478599e82fc5ae1a11af077eeef319709504175c8beecc9e3aacb70f04a889f5/DF24_PortfolioShowcase16.png" /&#62;



TagboardWith all of Saleforce’s major events, we use Tagboard, it’s a social activation that shows up throughout the campground and on the livestreams. The way it works is that it showcases all social posts on X using the hashtag #DF24 and also from QR submissions. In previous events, we had a small graphic on the top left and the hashtag in the middle but we amped it up for Dreamforce. I created a background image and also a floating CTA for the app.
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f6ba5e89e139ac725e1fe9916e9b0c7e97e88e4c91886d7ac39b783c36b181b5/DF24_PortfolioShowcase17.png" data-mid="240097665" border="0"  src="https://freight.cargo.site/w/1000/i/f6ba5e89e139ac725e1fe9916e9b0c7e97e88e4c91886d7ac39b783c36b181b5/DF24_PortfolioShowcase17.png" /&#62;&#60;img width="1920" height="1006" width_o="1920" height_o="1006" data-src="https://freight.cargo.site/t/original/i/90b7bcff72f0ac5e211b1dfa07cc5197d781d6dc8da9ff6b995dc4d949472ad2/Tagboard.gif" data-mid="240097684" border="0"  src="https://freight.cargo.site/w/1000/i/90b7bcff72f0ac5e211b1dfa07cc5197d781d6dc8da9ff6b995dc4d949472ad2/Tagboard.gif" /&#62;

SnapshotWorking with the Creative Technology team, the Snapshot website allows speakers to create their own social posts without the need to go through a Social Practitioner.&#38;nbsp;

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/daeed380b2af84b95ceeac4bc14fd79405ceff401c4096f6f4f4d1b77ddb3764/DF24_PortfolioShowcase18.png" data-mid="240097844" border="0"  src="https://freight.cargo.site/w/1000/i/daeed380b2af84b95ceeac4bc14fd79405ceff401c4096f6f4f4d1b77ddb3764/DF24_PortfolioShowcase18.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4b6bec4e320ad389400370799e5768495e59dc33ed0311ae4321c1e8a4a40dfc/DF24_PortfolioShowcase19.png" data-mid="240097845" border="0"  src="https://freight.cargo.site/w/1000/i/4b6bec4e320ad389400370799e5768495e59dc33ed0311ae4321c1e8a4a40dfc/DF24_PortfolioShowcase19.png" /&#62;

Additional PostsThese are one-off posts and other templates that I created for Dreamforce.&#38;nbsp;




&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/343ad8ffcc789023f1b7ca8250c3308207a5dd5cc561f09e5a8dbad08891497f/DF24_PortfolioShowcase20.png" data-mid="240097853" border="0"  src="https://freight.cargo.site/w/1000/i/343ad8ffcc789023f1b7ca8250c3308207a5dd5cc561f09e5a8dbad08891497f/DF24_PortfolioShowcase20.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/26cc1524cac59edc8c1e1fb4a0bd14db8f4dbb0ce0dbf63995a1dd3db7d78413/DF24_PortfolioShowcase21.png" data-mid="240097854" border="0"  src="https://freight.cargo.site/w/1000/i/26cc1524cac59edc8c1e1fb4a0bd14db8f4dbb0ce0dbf63995a1dd3db7d78413/DF24_PortfolioShowcase21.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/422b1abfce9b0da2e69e3698696b462f72de4c455c53cede6165774045345efd/DF24_PortfolioShowcase22.png" data-mid="240097855" border="0"  src="https://freight.cargo.site/w/1000/i/422b1abfce9b0da2e69e3698696b462f72de4c455c53cede6165774045345efd/DF24_PortfolioShowcase22.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f3e2278f5f41fed08ecbbcda8e3006a118391de02c29522c83e50dd14c5a1126/DF24_PortfolioShowcase23.png" data-mid="240097856" border="0"  src="https://freight.cargo.site/w/1000/i/f3e2278f5f41fed08ecbbcda8e3006a118391de02c29522c83e50dd14c5a1126/DF24_PortfolioShowcase23.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/fbe338ff70f418576249f5481dbca9ff216d452104a25ddeed97a3cc7cbdc1cd/DF24_PortfolioShowcase24.png" data-mid="240097857" border="0"  src="https://freight.cargo.site/w/1000/i/fbe338ff70f418576249f5481dbca9ff216d452104a25ddeed97a3cc7cbdc1cd/DF24_PortfolioShowcase24.png" /&#62;















Connections (CNX) and TrailblazerDX (TDX)Both of these aren’t as big as Dreamforce but they are following closely in terms of production and attendance.

Connections is the marketing and commerce learning event of the year for customer-first innovation. This event heavily involved the main channels that I create content for which is Marketing Cloud and Commerce Cloud. TrailblazerDX on the other hand is the Salesforce Developer event of the year.
Here are some of the higlights of the content that I created for this event.&#38;nbsp;

Interstitials


&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d004a7d2be0442097075a4e10f0cd913f88ae3db83d7a87edfba0d5cac1d5468/InterstitialMock2.jpg" data-mid="176224622" border="0"  src="https://freight.cargo.site/w/1000/i/d004a7d2be0442097075a4e10f0cd913f88ae3db83d7a87edfba0d5cac1d5468/InterstitialMock2.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/9c7d77884272933435223199596d50e7f65c0d58b8c58218125141fca42d60dc/InterstitialMock3.jpg" data-mid="176224623" border="0"  src="https://freight.cargo.site/w/1000/i/9c7d77884272933435223199596d50e7f65c0d58b8c58218125141fca42d60dc/InterstitialMock3.jpg" /&#62;





Social-First Templates&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3406060c8160d659e1636eb461b674a8c0e0edae075a7db452195665cc1b0fb9/DF24_PortfolioShowcase.png" data-mid="240099551" border="0"  src="https://freight.cargo.site/w/1000/i/3406060c8160d659e1636eb461b674a8c0e0edae075a7db452195665cc1b0fb9/DF24_PortfolioShowcase.png" /&#62;&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4bc702912170e4d2030363f10bab29290b18e24cf022e15a715f770e693368d6/DF24_PortfolioShowcase2.png" data-mid="240099553" border="0"  src="https://freight.cargo.site/w/1000/i/4bc702912170e4d2030363f10bab29290b18e24cf022e15a715f770e693368d6/DF24_PortfolioShowcase2.png" /&#62;


Huxley VideosThis is a series of videos featuring Huxley, our beloved 7 year old Trailblazer, asking all the important questions at TDX.
	
	
	

Event VideosA small collection of the variety of videos that I’ve worked on for the TDX and CNX events. All of these were filmed and edited by me.
	
	
	
Countdowns
	
	

	






Formula OneI was fortunate enough to create some socials posts to hype up Salesforce’s partnership with Formula One and the McLaren Racing Team. This was a challenge as the F1, McLaren, and Saleforce guidelines are on a really high standard, so these videos needs to be perfect in order to send it out into the world.&#38;nbsp;



	
	
	

	
	
	


Blog
The Saleforce Blog team reached out to help bring their illustrations for higher profile articles to life. These animations were posted on social to drive traffic to the article.
	
	
	







Marketing ChatsThis is a social activation for the @MarketingCloud that runs every month. We askk our followers who are mostly marketers to answer current questions about the marketing world. I created the whole look and feel from scratch (while aligning with brand guidelines). From the promo videos to the question cards, all are from scratch. Each question card is customized with a different Astro to fit with the theme of the question.
A sample of what the converstations look like on Twitter.

Promo Videos




	
	
	




Question Cards
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/d715f0b60fb1f4c382f3238e800ad94786929ed098bb70e78b969acff2330e55/Question1.png" data-mid="176487617" border="0"  src="https://freight.cargo.site/w/1000/i/d715f0b60fb1f4c382f3238e800ad94786929ed098bb70e78b969acff2330e55/Question1.png" /&#62;
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&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/01be8497de67dbec708dfb9deac35c3e1f7c28d3fe704d5fbfe0f18a148028b2/Question3.png" data-mid="176487619" border="0"  src="https://freight.cargo.site/w/1000/i/01be8497de67dbec708dfb9deac35c3e1f7c28d3fe704d5fbfe0f18a148028b2/Question3.png" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/85c8b3db7da8609536d7e08caf1440b5e0b137fd0f2b51c7782b4cd7556e450a/Question4.png" data-mid="176487620" border="0"  src="https://freight.cargo.site/w/1000/i/85c8b3db7da8609536d7e08caf1440b5e0b137fd0f2b51c7782b4cd7556e450a/Question4.png" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/cc7bc62b4dd95f44821d68823c1eabe4173bdb1d2e1bf3bd2b3651dece9d1507/Question5.png" data-mid="176487621" border="0"  src="https://freight.cargo.site/w/1000/i/cc7bc62b4dd95f44821d68823c1eabe4173bdb1d2e1bf3bd2b3651dece9d1507/Question5.png" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/6e27e16cf0d9d51b9d258c24f8d318e3e5394f82c6416808efc8c2b3fa69eb42/Question6.png" data-mid="176487622" border="0"  src="https://freight.cargo.site/w/1000/i/6e27e16cf0d9d51b9d258c24f8d318e3e5394f82c6416808efc8c2b3fa69eb42/Question6.png" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/ddc6a1cf65f2ac7f183cc48725c5cec44cad85fcf72350b603f21d32262a3163/Thank-You.png" data-mid="176487623" border="0"  src="https://freight.cargo.site/w/1000/i/ddc6a1cf65f2ac7f183cc48725c5cec44cad85fcf72350b603f21d32262a3163/Thank-You.png" /&#62;

	






Share Your StoryThis was a new series for Marketing Cloud, showcasing different tips and tricks from industry leaders. This is another project for Marketing Cloud that I was able to create every asset from start to finish.&#38;nbsp;


	Promo Video 
	Episode 1 
</description>
		
	</item>
		
		
	<item>
		<title>Motion Reel</title>
				
		<link>https://judedacula.com/Motion-Reel</link>

		<pubDate>Sat, 04 May 2019 07:03:36 +0000</pubDate>

		<dc:creator>Jude Dacula</dc:creator>

		<guid isPermaLink="true">https://judedacula.com/Motion-Reel</guid>

		<description>


	

Motion Reel&#38;nbsp;3D/2D Motion Graphics + Video Editing
 


	
A collection of my recent motion graphics made in After Effects and Cinema4D




</description>
		
	</item>
		
		
	<item>
		<title>Retro Tengoku</title>
				
		<link>https://judedacula.com/Retro-Tengoku</link>

		<pubDate>Sat, 04 May 2019 11:34:05 +0000</pubDate>

		<dc:creator>Jude Dacula</dc:creator>

		<guid isPermaLink="true">https://judedacula.com/Retro-Tengoku</guid>

		<description>


	

Retro Tengoku&#38;nbsp;Personal Business / Branding + Marketing
 


	


https://www.instagram.com/retrotengoku/




A small merchandise store capturing the spirit and style of the 80s and 90s retro car culture intermingling with current design trends. 


&#60;img width="1000" height="556" width_o="1000" height_o="556" data-src="https://freight.cargo.site/t/original/i/52f10c1f2d99635f714bb08a3f8ed4cca571aec9d2ab3cec94b45d5a1aaa62d1/Header.gif" data-mid="41454023" border="0"  src="https://freight.cargo.site/w/1000/i/52f10c1f2d99635f714bb08a3f8ed4cca571aec9d2ab3cec94b45d5a1aaa62d1/Header.gif" /&#62;

	

Logo
With the stark yellow brand color, the main logo form and shape is simplified to reduce cognitive load and to increase brand recognition. This logo embodies the “kyusha” styled logos back in the 80s with its flag distort, uppercase letters and the small type surrounding it. The wave lines are only applied if the logo is cropped or if it’s on a motion piece like above.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bdd0f1135fb35b8e76ac9cd8fa4a265b97efcc4d8b7e3f82e9914e34a149344f/RetroTengokuSite-01.png" data-mid="41454088" border="0"  src="https://freight.cargo.site/w/1000/i/bdd0f1135fb35b8e76ac9cd8fa4a265b97efcc4d8b7e3f82e9914e34a149344f/RetroTengokuSite-01.png" /&#62;

&#60;img width="1694" height="672" width_o="1694" height_o="672" data-src="https://freight.cargo.site/t/original/i/0f7b2f65c5b8d1ce36472dd7f65b15e66cb0e4bdd08650a17e8847a8817c32a3/RetroTengokuSite-02.png" data-mid="41454089" border="0"  src="https://freight.cargo.site/w/1000/i/0f7b2f65c5b8d1ce36472dd7f65b15e66cb0e4bdd08650a17e8847a8817c32a3/RetroTengokuSite-02.png" /&#62;






Photography
The reason why Retro Tengoku started is because there’s a small but very detail oriented community of “kyusha” or old cars here in Washington and I wanted to capture that and meet all the owners of these beautiful car builds. Here are a couple photos that encapsulates the style of cars that Retro Tengoku looks for.&#38;nbsp;


&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/5853085db534e56dcfc7eb7a6fe9f3f13a4590d537a5ae123dd1950a68f68adf/_DSC0641.jpg" data-mid="41454216" border="0"  src="https://freight.cargo.site/w/1000/i/5853085db534e56dcfc7eb7a6fe9f3f13a4590d537a5ae123dd1950a68f68adf/_DSC0641.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/065e4bea1ddaf28186cfcd6f86238c1f56b4e0e8c25dfa420fb24438f71b311a/_DSC0685.jpg" data-mid="41454217" border="0"  src="https://freight.cargo.site/w/1000/i/065e4bea1ddaf28186cfcd6f86238c1f56b4e0e8c25dfa420fb24438f71b311a/_DSC0685.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/7b98e297968922a781edf28cd8381fcc23b606d0e65fcb40214f8c4c611f36e6/_DSC0463.jpg" data-mid="41454315" border="0"  src="https://freight.cargo.site/w/1000/i/7b98e297968922a781edf28cd8381fcc23b606d0e65fcb40214f8c4c611f36e6/_DSC0463.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/cf79401193f501233081d943854b9d47f9d0a209d0925e74b250f64bd588012d/_DSC0502.jpg" data-mid="41454317" border="0"  src="https://freight.cargo.site/w/1000/i/cf79401193f501233081d943854b9d47f9d0a209d0925e74b250f64bd588012d/_DSC0502.jpg" /&#62;
&#60;img width="3072" height="4608" width_o="3072" height_o="4608" data-src="https://freight.cargo.site/t/original/i/44b9469c1b70386e0149c41b543674c99a607660961533afc0ebff9261990ff4/_DSC0394.jpg" data-mid="41454325" border="0"  src="https://freight.cargo.site/w/1000/i/44b9469c1b70386e0149c41b543674c99a607660961533afc0ebff9261990ff4/_DSC0394.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/8ea52d045c34bf1959b6b6c5d5af5f8e5e0dca303ce951821c085b2ff236128f/_DSC0411.jpg" data-mid="41454326" border="0"  src="https://freight.cargo.site/w/1000/i/8ea52d045c34bf1959b6b6c5d5af5f8e5e0dca303ce951821c085b2ff236128f/_DSC0411.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/f37a5b961d267d4070aa9f69cb9dbd10f92d15529be4b635d455cde3a013aefa/_DSC0108.jpg" data-mid="41454329" border="0"  src="https://freight.cargo.site/w/1000/i/f37a5b961d267d4070aa9f69cb9dbd10f92d15529be4b635d455cde3a013aefa/_DSC0108.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/40cc0bc4b760e855f0debae56ea3868d7f97c9c201a878f1922643293a00760f/_DSC0104.jpg" data-mid="41454328" border="0"  src="https://freight.cargo.site/w/1000/i/40cc0bc4b760e855f0debae56ea3868d7f97c9c201a878f1922643293a00760f/_DSC0104.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/fdacbac12c5cdac2f9790b37766b0213d82c06d6b0a6a46a7c49064a73c6ef50/_DSC0113.jpg" data-mid="41454331" border="0"  src="https://freight.cargo.site/w/1000/i/fdacbac12c5cdac2f9790b37766b0213d82c06d6b0a6a46a7c49064a73c6ef50/_DSC0113.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/5c076003003e0507d819e4bd01c4f6ea88959b65af7ef81df56e6fb5bf59448b/_DSC0097.jpg" data-mid="41454327" border="0"  src="https://freight.cargo.site/w/1000/i/5c076003003e0507d819e4bd01c4f6ea88959b65af7ef81df56e6fb5bf59448b/_DSC0097.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/24ebb60c736f1211536e54908b5e6f49c2d5379802d2b249906e17e0f1874852/_DSC0152.jpg" data-mid="41454332" border="0"  src="https://freight.cargo.site/w/1000/i/24ebb60c736f1211536e54908b5e6f49c2d5379802d2b249906e17e0f1874852/_DSC0152.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/b67bb3ca6c60bb7943ae78fc58fd18789888a971a82f2a856a766fb4bd957b75/_DSC0110.jpg" data-mid="41454330" border="0"  src="https://freight.cargo.site/w/1000/i/b67bb3ca6c60bb7943ae78fc58fd18789888a971a82f2a856a766fb4bd957b75/_DSC0110.jpg" /&#62;










Editorial Style EditsIn addition to the photography, cars are featured on the Instagram page through editorial style edits of people’s vehicles reflecting Japanese and American magazine ads from the 60s through the 90s. All of the photos featured in these edits are all original photos.

&#60;img width="1350" height="1080" width_o="1350" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b2b6067edb5fa39d651c301a5c3275dc112bb71c76428b4b5473275eb9e9069/MarcusJohnCelica_Edit.png" data-mid="48998135" border="0"  src="https://freight.cargo.site/w/1000/i/2b2b6067edb5fa39d651c301a5c3275dc112bb71c76428b4b5473275eb9e9069/MarcusJohnCelica_Edit.png" /&#62;
&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/c879d0899b1c21a3bfb9914b1edfd57b4fe73c359b88d42d5eead4a033d9cdb6/Boss-RX7-01.png" data-mid="48998216" border="0"  src="https://freight.cargo.site/w/1000/i/c879d0899b1c21a3bfb9914b1edfd57b4fe73c359b88d42d5eead4a033d9cdb6/Boss-RX7-01.png" /&#62;
&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/484723ce43e07004dd968c70539386a95ef6b237a7755eeac52df48843a31e48/AE86-Tuning-01.png" data-mid="41454516" border="0"  src="https://freight.cargo.site/w/800/i/484723ce43e07004dd968c70539386a95ef6b237a7755eeac52df48843a31e48/AE86-Tuning-01.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6ad412d562ba18bb29556e1c3269bb8905a0fff62e1046b68c180cffc7bdd93c/Brat_Edit.png" data-mid="48998210" border="0"  src="https://freight.cargo.site/w/1000/i/6ad412d562ba18bb29556e1c3269bb8905a0fff62e1046b68c180cffc7bdd93c/Brat_Edit.png" /&#62;
&#60;img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/9d958b0648e4300b43353db0e1bc25edf62d80166ff01cf110b9128878190163/Lucky7Edit-01.png" data-mid="41454518" border="0"  src="https://freight.cargo.site/w/1000/i/9d958b0648e4300b43353db0e1bc25edf62d80166ff01cf110b9128878190163/Lucky7Edit-01.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/07f690cc90d5ec4ecd1d170573d3656c0689bf1814ac22fb4a562776f73291fb/KyleCorolla-01.png" data-mid="48998177" border="0"  src="https://freight.cargo.site/w/1000/i/07f690cc90d5ec4ecd1d170573d3656c0689bf1814ac22fb4a562776f73291fb/KyleCorolla-01.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e38a789bda63fcfdfb43cbba577de61240894590027bd7daf3d35d3e2acc6bb7/YellowStarlet-01.png" data-mid="48998217" border="0"  src="https://freight.cargo.site/w/1000/i/e38a789bda63fcfdfb43cbba577de61240894590027bd7daf3d35d3e2acc6bb7/YellowStarlet-01.png" /&#62;









Vehicle Wrap Design&#38;nbsp;Jude Dacula’s Toyota MR2 (AW11)
To further market the brand, I decided to design and create a custom livery for Retro Tengoku’s hero car, my 1989 Toyota MR2. Everything was done in-house, from cutting the vinyl to laying the wrap.
This design has won two awards from different car shows. Best Livery/Theme at Old School Reunion 2021,&#38;nbsp;Best Nostalgic Car at WEKFEST Seattle 2022, and 

Best Livery/Theme at Old School Reunion 2024 

.
&#60;img width="5681" height="3787" width_o="5681" height_o="3787" data-src="https://freight.cargo.site/t/original/i/86a54a1d5fa68eadf5796e50ca9ba399f3a569829e3367daaee455d702ac0696/IMG_6444.jpg" data-mid="176525456" border="0"  src="https://freight.cargo.site/w/1000/i/86a54a1d5fa68eadf5796e50ca9ba399f3a569829e3367daaee455d702ac0696/IMG_6444.jpg" /&#62;
&#60;img width="5992" height="3995" width_o="5992" height_o="3995" data-src="https://freight.cargo.site/t/original/i/d7badde443afa4476d0ae620e37439db01a39026c0074405f6d6fa959701bd3d/IMG_6515.jpg" data-mid="176525457" border="0"  src="https://freight.cargo.site/w/1000/i/d7badde443afa4476d0ae620e37439db01a39026c0074405f6d6fa959701bd3d/IMG_6515.jpg" /&#62;
Mike Reed’s Toyota MR2 (SW20)
A fellow MR2 enthusiast and time attack contestant, Mike Reed, reached out to me to create a JGTC inspired livery for his second generation Toyota MR2. Client requests were simple, “make it look cool” and “have purple in there because my kids love purple”. This is what I designed and installed:
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/a7cb5aed6b162ea22b83d3a77e46783d3235f25bfd32b7506a612210758db7b2/0I4A1653.jpg" data-mid="239209862" border="0"  src="https://freight.cargo.site/w/1000/i/a7cb5aed6b162ea22b83d3a77e46783d3235f25bfd32b7506a612210758db7b2/0I4A1653.jpg" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/04e8ff84d04e702897a63b1ee37ef4baea3d8494d313a2b7617948ac0414a05b/0I4A4929.jpg" data-mid="239209863" border="0"  src="https://freight.cargo.site/w/1000/i/04e8ff84d04e702897a63b1ee37ef4baea3d8494d313a2b7617948ac0414a05b/0I4A4929.jpg" /&#62;
Karl Taht’s Honda S2000 (AP2)
Another client from the motorsports space, Karl Taht wanted to do a full wrap livery on his time attack S2000 to “make it a full race car”. This is what I designed and installed:

&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/505aa9b768e7b2751962b81728e996df50c5e09217bc15e1d845a23f5791bc1a/karls2k2.jpg" data-mid="239209954" border="0"  src="https://freight.cargo.site/w/1000/i/505aa9b768e7b2751962b81728e996df50c5e09217bc15e1d845a23f5791bc1a/karls2k2.jpg" /&#62;&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/c00c7aa956c568366baf930a506c92974e428c8f536b66c4ded83081fbc45a1a/karls2k1.jpg" data-mid="239209955" border="0"  src="https://freight.cargo.site/w/1000/i/c00c7aa956c568366baf930a506c92974e428c8f536b66c4ded83081fbc45a1a/karls2k1.jpg" /&#62;


On top of media coverage and design, 
Retro Tengoku is an online store that sells stickers, apparel, and car accessories.



Stickers
This is the current lineup of the stickers being sold. All of these are designed, printed, laminated and cut in-house.&#38;nbsp;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/430c27abd1c196ebe4e25f072ce897d8744970c93d7956755cbcc18c9e778a04/_DSC0426.jpg" data-mid="48998600" border="0"  src="https://freight.cargo.site/w/1000/i/430c27abd1c196ebe4e25f072ce897d8744970c93d7956755cbcc18c9e778a04/_DSC0426.jpg" /&#62;

&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/278f022169ea413ba52c961b12d073ac3efa8fb8b584e449767b12d5c075162e/_DSC0411.jpg" data-mid="48998936" border="0"  src="https://freight.cargo.site/w/1000/i/278f022169ea413ba52c961b12d073ac3efa8fb8b584e449767b12d5c075162e/_DSC0411.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/4e0122074a09fe5b16bf32ef64bf562688c41476bda5bcb3b20c293327809216/_DSC0400.jpg" data-mid="48998935" border="0"  src="https://freight.cargo.site/w/1000/i/4e0122074a09fe5b16bf32ef64bf562688c41476bda5bcb3b20c293327809216/_DSC0400.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/c168ccba5f692823c62ee1295d0532acd507276a540c78342c55e2b2b71a114a/_DSC0418.jpg" data-mid="48998937" border="0"  src="https://freight.cargo.site/w/1000/i/c168ccba5f692823c62ee1295d0532acd507276a540c78342c55e2b2b71a114a/_DSC0418.jpg" /&#62;


Apparel
The store also offers apparel, all of which are made in-house using heat transfer vinyl for color prints and screenprints for single color designs. Currently there are hoodie and shirt designs available. Here are a couple of Instagram ads and pictures of the products.

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4a28e67d731bd19bf1d0e33a2191842717833b60c6baad8252a7a4f4d9b2f267/ShirtAd-03.png" data-mid="48997774" border="0"  src="https://freight.cargo.site/w/1000/i/4a28e67d731bd19bf1d0e33a2191842717833b60c6baad8252a7a4f4d9b2f267/ShirtAd-03.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8bc954ac636b4b1640b3a9f47a056752b83c72253416c03e5ac4b72fdf173001/ShirtAd-04.png" data-mid="48997775" border="0"  src="https://freight.cargo.site/w/1000/i/8bc954ac636b4b1640b3a9f47a056752b83c72253416c03e5ac4b72fdf173001/ShirtAd-04.png" /&#62;
&#60;img width="3840" height="3072" width_o="3840" height_o="3072" data-src="https://freight.cargo.site/t/original/i/9d71c190aae473ba45297a98307a99f5e9a04eb7c436b1a64d6e93640fdce6b1/_DSC0375.jpg" data-mid="48997827" border="0"  src="https://freight.cargo.site/w/1000/i/9d71c190aae473ba45297a98307a99f5e9a04eb7c436b1a64d6e93640fdce6b1/_DSC0375.jpg" /&#62;
&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/86833dfe2b212a7dfe91712794ab9b6a7cadc726a47ce6947e428858d0e4ade1/Mk1_Hoodie3_Edit.png" data-mid="41454746" border="0"  src="https://freight.cargo.site/w/1000/i/86833dfe2b212a7dfe91712794ab9b6a7cadc726a47ce6947e428858d0e4ade1/Mk1_Hoodie3_Edit.png" /&#62;
&#60;img width="4167" height="5209" width_o="4167" height_o="5209" data-src="https://freight.cargo.site/t/original/i/05f415e5404c59297bb2fe1636c875cbcabe8d0388453d5fb9342d847a81082c/Mk1_Hoodie_Hoodie1-copy.png" data-mid="41454743" border="0"  src="https://freight.cargo.site/w/1000/i/05f415e5404c59297bb2fe1636c875cbcabe8d0388453d5fb9342d847a81082c/Mk1_Hoodie_Hoodie1-copy.png" /&#62;
&#60;img width="1667" height="2084" width_o="1667" height_o="2084" data-src="https://freight.cargo.site/t/original/i/d62925bcba4f5105d9deffac8ca12a27dca8bc4f442ab5471ff5dcb04ccc4a83/Mk1_Hoodie1Post1.png" data-mid="41454744" border="0"  src="https://freight.cargo.site/w/1000/i/d62925bcba4f5105d9deffac8ca12a27dca8bc4f442ab5471ff5dcb04ccc4a83/Mk1_Hoodie1Post1.png" /&#62;
&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5ef16a05de81b4ba8a93488ede692588f842625c2f58829fbfdc47dac103c20f/Mk1_Hoodie4_Edit.png" data-mid="41454747" border="0"  src="https://freight.cargo.site/w/1000/i/5ef16a05de81b4ba8a93488ede692588f842625c2f58829fbfdc47dac103c20f/Mk1_Hoodie4_Edit.png" /&#62;





Window Charm
The newest car accessory that Retro Tengoku offers. This is made with stiffened felt with a screenprinted design. It attaches on a car’s windshield using a suction cup hook.&#38;nbsp;

&#60;img width="1451" height="1814" width_o="1451" height_o="1814" data-src="https://freight.cargo.site/t/original/i/649ce5cedd3f204093adb96270c718f2693105e8a6f7af83692001778fb67e04/_DSC0369.jpg" data-mid="48997765" border="0"  src="https://freight.cargo.site/w/1000/i/649ce5cedd3f204093adb96270c718f2693105e8a6f7af83692001778fb67e04/_DSC0369.jpg" /&#62;&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/23a4d2ddbe3ed329f020fad200c7cd4b85ca7d86e714b7c78b5fbc7ff314d38e/_DSC0434.jpg" data-mid="48997649" border="0"  src="https://freight.cargo.site/w/1000/i/23a4d2ddbe3ed329f020fad200c7cd4b85ca7d86e714b7c78b5fbc7ff314d38e/_DSC0434.jpg" /&#62;&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/049aec9cfd8ae593b257694040757ceffe54f402030c2f2fb7239dd5c9a73bdf/_DSC0437.jpg" data-mid="48997650" border="0"  src="https://freight.cargo.site/w/1000/i/049aec9cfd8ae593b257694040757ceffe54f402030c2f2fb7239dd5c9a73bdf/_DSC0437.jpg" /&#62;


Horn Button
The first car accessory that the store has launched. Horn button is bought wholesale and the center dome is manufactured in-house. The packaging was designed to reflect 70s Japanese candy packaging with very bright colors and sharp angles.&#38;nbsp;
&#60;img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/e9b20d4409dc4f54d081dc6717bb306fe680ed7079ba0e99b73bd867e354706e/Horn-Design_Instagram_ReleaseStory-01.png" data-mid="41454800" border="0"  src="https://freight.cargo.site/w/1000/i/e9b20d4409dc4f54d081dc6717bb306fe680ed7079ba0e99b73bd867e354706e/Horn-Design_Instagram_ReleaseStory-01.png" /&#62;&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/640682519b8da107ea19e4b979fecf252adf7772200ef0e61e25225266dfbd1e/_DSC0518.jpg" data-mid="41454870" border="0"  src="https://freight.cargo.site/w/1000/i/640682519b8da107ea19e4b979fecf252adf7772200ef0e61e25225266dfbd1e/_DSC0518.jpg" /&#62;

&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/469f4b8862afe820b02b3169b0d26b162b170a0cb050ebc24e7fa458bac858d2/_DSC0512.jpg" data-mid="41454867" border="0"  src="https://freight.cargo.site/w/1000/i/469f4b8862afe820b02b3169b0d26b162b170a0cb050ebc24e7fa458bac858d2/_DSC0512.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/e929f5ac954a16ee6a2f8952be8170716c651597fdec4995294050210992a6e6/_DSC0515.jpg" data-mid="41454868" border="0"  src="https://freight.cargo.site/w/1000/i/e929f5ac954a16ee6a2f8952be8170716c651597fdec4995294050210992a6e6/_DSC0515.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/c6c0d1efc07624b0c00f70eaa92a744de833f505d01f7cf359d97383bee2825c/_DSC0517.jpg" data-mid="41454869" border="0"  src="https://freight.cargo.site/w/1000/i/c6c0d1efc07624b0c00f70eaa92a744de833f505d01f7cf359d97383bee2825c/_DSC0517.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Talking Rain Beverage Company</title>
				
		<link>https://judedacula.com/Talking-Rain-Beverage-Company</link>

		<pubDate>Sat, 04 May 2019 08:46:18 +0000</pubDate>

		<dc:creator>Jude Dacula</dc:creator>

		<guid isPermaLink="true">https://judedacula.com/Talking-Rain-Beverage-Company</guid>

		<description>


	

Talking Rain Beverage Company&#38;nbsp;Social Media Design
 


	
A collection of social media posts for the various brands of Talking Rain Beverage Company. All of the photos are shot in-house.


	

Sparkling Ice (@sparklingice)

&#60;img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5f54e8ca369d42e971dd0083b01c59591e0ad86ac4bf5657ee97c39d1651ac98/Sparkling-Ice.png" data-mid="95034426" border="0"  src="https://freight.cargo.site/w/1000/i/5f54e8ca369d42e971dd0083b01c59591e0ad86ac4bf5657ee97c39d1651ac98/Sparkling-Ice.png" /&#62;

&#60;img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/0a904bf752911e26e92e1ab34267987da128fade335bbb3d0484c9ec38221e8b/SI_1.jpg" data-mid="95034422" border="0"  src="https://freight.cargo.site/w/640/i/0a904bf752911e26e92e1ab34267987da128fade335bbb3d0484c9ec38221e8b/SI_1.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8fcdc39f4021f8be106446f47fe67ea2d051e54d3955cb01e29d41b060807f8c/SI_2.jpg" data-mid="95034423" border="0"  src="https://freight.cargo.site/w/1000/i/8fcdc39f4021f8be106446f47fe67ea2d051e54d3955cb01e29d41b060807f8c/SI_2.jpg" /&#62;










Talking Rain Essentials(@tressentialsofficial)

&#60;img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a666ff323c74a784d0232f85c51d94e3ed7ea9b3b120e7231a64ae5aa94e9f48/Essentials.png" data-mid="95034420" border="0"  src="https://freight.cargo.site/w/1000/i/a666ff323c74a784d0232f85c51d94e3ed7ea9b3b120e7231a64ae5aa94e9f48/Essentials.png" /&#62;
&#60;img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/d00ad040d1ee95823e4010c1bd3699547059bdfafa0650166ab18333fc76b9ec/ES_1.jpg" data-mid="95034418" border="0"  src="https://freight.cargo.site/w/1000/i/d00ad040d1ee95823e4010c1bd3699547059bdfafa0650166ab18333fc76b9ec/ES_1.jpg" /&#62;
&#60;img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/a93e4c2df32ee3ba425361195bea6e558cc90f4cf9234217e8261072c5badaa6/ES_3.jpg" data-mid="95034419" border="0"  src="https://freight.cargo.site/w/1000/i/a93e4c2df32ee3ba425361195bea6e558cc90f4cf9234217e8261072c5badaa6/ES_3.jpg" /&#62;






TRE(@drinktreofficial)
&#60;img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/19eaaeb505883c1a9ef7b6cfade1218aa5d481c58511e79d985c6b1efe229d06/TRE.png" data-mid="95034428" border="0"  src="https://freight.cargo.site/w/1000/i/19eaaeb505883c1a9ef7b6cfade1218aa5d481c58511e79d985c6b1efe229d06/TRE.png" /&#62;


&#60;img width="750" height="937" width_o="750" height_o="937" data-src="https://freight.cargo.site/t/original/i/f524c3d0a41137fe215ffc8c1fee5eb4936163edd1d639fedc26e83dedd9f68f/TRE_2.jpg" data-mid="95034431" border="0"  src="https://freight.cargo.site/w/750/i/f524c3d0a41137fe215ffc8c1fee5eb4936163edd1d639fedc26e83dedd9f68f/TRE_2.jpg" /&#62;
&#60;img width="640" height="799" width_o="640" height_o="799" data-src="https://freight.cargo.site/t/original/i/33a736e2fdec2447e068ac56998b8941f02b0a17dd66e0982bb4bb0992f99a75/TRE_1.jpg" data-mid="95034429" border="0"  src="https://freight.cargo.site/w/640/i/33a736e2fdec2447e068ac56998b8941f02b0a17dd66e0982bb4bb0992f99a75/TRE_1.jpg" /&#62;




Talking Rain Sparkling Water(@talkingrainwaters)

&#60;img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d589886e688cc4c77ba21971d1f42d2fd822b05caef246599a6538c9527bc956/TRSW.png" data-mid="95034432" border="0"  src="https://freight.cargo.site/w/1000/i/d589886e688cc4c77ba21971d1f42d2fd822b05caef246599a6538c9527bc956/TRSW.png" /&#62;



Sparkling Ice Spiked(@sparklingicespiked)

&#60;img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f90811d7d24b80c20e16dab069a023271c68dc594ce6bbf288fb0035cd041693/Spiked.png" data-mid="95034427" border="0"  src="https://freight.cargo.site/w/1000/i/f90811d7d24b80c20e16dab069a023271c68dc594ce6bbf288fb0035cd041693/Spiked.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b303ee4be989876ddd445ea7443c07fecea49ab1f5c3764fdc7ecbd665b5c68e/SP_1.jpg" data-mid="95034424" border="0"  src="https://freight.cargo.site/w/1000/i/b303ee4be989876ddd445ea7443c07fecea49ab1f5c3764fdc7ecbd665b5c68e/SP_1.jpg" /&#62;
&#60;img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/1d67fe34df1f7af3a1171f82761a2a8bc5d1f91d819873e03977b9d47a725d8d/SP_2.jpg" data-mid="95034425" border="0"  src="https://freight.cargo.site/w/1000/i/1d67fe34df1f7af3a1171f82761a2a8bc5d1f91d819873e03977b9d47a725d8d/SP_2.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>CRUX Wheels</title>
				
		<link>https://judedacula.com/CRUX-Wheels</link>

		<pubDate>Thu, 13 Jun 2019 13:04:19 +0000</pubDate>

		<dc:creator>Jude Dacula</dc:creator>

		<guid isPermaLink="true">https://judedacula.com/CRUX-Wheels</guid>

		<description>


	

CRUX Wheels&#38;nbsp; Logo Design + Branding + Social
 


	
High quality, small diameter wheels.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c5a5d99c8a091e3731f4c0cbd9b9116ff57185eb0fd8609e118855f2f270714/CRUX-Header.jpg" data-mid="176512100" border="0"  src="https://freight.cargo.site/w/1000/i/7c5a5d99c8a091e3731f4c0cbd9b9116ff57185eb0fd8609e118855f2f270714/CRUX-Header.jpg" /&#62;


CRUX Wheels offers original multi-piece automotive wheels to car enthusiasts. They boast their customizability and selection of styles while having high strength construction. Perfect for show cars, track cars, and everything in between.&#38;nbsp;


Posters/Social PostsThese are a couple of the posters that I created for CRUX wheels to promote their wheels for social and print. The client requested to make these feel like a “Kaido Racer” which is a style of vehicles in Japan that usually has bright and unusual designs painted on the cars.&#38;nbsp;

Lips and Barrels Poster&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/96f8e3464970297e839a983041437eba73db61a47039af4cf56ae0a3cde0520a/Artboard-1.jpg" data-mid="176522339" border="0"  src="https://freight.cargo.site/w/1000/i/96f8e3464970297e839a983041437eba73db61a47039af4cf56ae0a3cde0520a/Artboard-1.jpg" /&#62;
Wheel Catalogue Poster



	&#60;img width="3200" height="3200" width_o="3200" height_o="3200" data-src="https://freight.cargo.site/t/original/i/7fa41e44230580e9b27e5311f50f7ac52bd9a0a476d47f5dc410e71d8fd47e54/CatalogueMock.jpg" data-mid="176522347" border="0"  src="https://freight.cargo.site/w/1000/i/7fa41e44230580e9b27e5311f50f7ac52bd9a0a476d47f5dc410e71d8fd47e54/CatalogueMock.jpg" /&#62;




	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/253d1cc3698891a12c7b430c60a27555af61034aa22b71b09a35558b5307a2bf/Artboard-1-copy.jpg" data-mid="176522346" border="0"  src="https://freight.cargo.site/w/1000/i/253d1cc3698891a12c7b430c60a27555af61034aa22b71b09a35558b5307a2bf/Artboard-1-copy.jpg" /&#62;

	
 
CORVUS LogoCRUX Wheels needed a logo for their newest wheel design, CORVUS. I applied some design cues from the wheels, such as the splits between the spokes and the negative space made by the spokes, onto the logo.&#38;nbsp;https://www.cruxwheels.com/wheels/corvus


Logo Process&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/29cdca7f705487d73ad9ad8ad389f932c8a772d7fd889f53eed131bb6d79c57b/CORVUS-Revisions-01.png" data-mid="176523253" border="0"  src="https://freight.cargo.site/w/1000/i/29cdca7f705487d73ad9ad8ad389f932c8a772d7fd889f53eed131bb6d79c57b/CORVUS-Revisions-01.png" /&#62;
Final Logo&#38;nbsp;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f820b33e73dc777f406ef968bc0be3b3b65d5fd2457aa7cff4d35ae4fa2f7030/CORVUS-LOCKUP-01.png" data-mid="176524360" border="0"  src="https://freight.cargo.site/w/1000/i/f820b33e73dc777f406ef968bc0be3b3b65d5fd2457aa7cff4d35ae4fa2f7030/CORVUS-LOCKUP-01.png" /&#62;






Wheel Specification Label
These are used to signify the specifications for the wheels when they’re being built out. The client wanted these to be writable since all the wheels are hand assembled per order.







Suggested Designs
&#60;img width="1694" height="2117" width_o="1694" height_o="2117" data-src="https://freight.cargo.site/t/original/i/36ee7bbcefe69db4e9502568c560ab30e0c3a0809f68e075252dfdd35fca2193/WheelBarrelSticker_Mockup_Render-02.png" data-mid="176524403" border="0"  src="https://freight.cargo.site/w/1000/i/36ee7bbcefe69db4e9502568c560ab30e0c3a0809f68e075252dfdd35fca2193/WheelBarrelSticker_Mockup_Render-02.png" /&#62;
&#60;img width="1694" height="2117" width_o="1694" height_o="2117" data-src="https://freight.cargo.site/t/original/i/846c87742bb71dffb831597fcf424fcf7dce616be832eecbdbdb284f28357f86/WheelBarrelSticker_Mockup_Render-03.png" data-mid="176524404" border="0"  src="https://freight.cargo.site/w/1000/i/846c87742bb71dffb831597fcf424fcf7dce616be832eecbdbdb284f28357f86/WheelBarrelSticker_Mockup_Render-03.png" /&#62;
&#60;img width="1694" height="2117" width_o="1694" height_o="2117" data-src="https://freight.cargo.site/t/original/i/4bf0823fdce0a5f136f739c7e4a7d03b874db0b3fe8283d70a9232172f19fb7a/WheelBarrelSticker_Mockup_Render-04.png" data-mid="176524405" border="0"  src="https://freight.cargo.site/w/1000/i/4bf0823fdce0a5f136f739c7e4a7d03b874db0b3fe8283d70a9232172f19fb7a/WheelBarrelSticker_Mockup_Render-04.png" /&#62;
&#60;img width="1694" height="2117" width_o="1694" height_o="2117" data-src="https://freight.cargo.site/t/original/i/68923cc9bb32367033d7f8891c51db6fbf4d1a87e0648b8e494e89d5cadf5346/WheelBarrelSticker_Mockup_Render-05.png" data-mid="176524406" border="0"  src="https://freight.cargo.site/w/1000/i/68923cc9bb32367033d7f8891c51db6fbf4d1a87e0648b8e494e89d5cadf5346/WheelBarrelSticker_Mockup_Render-05.png" /&#62;
&#60;img width="1694" height="2117" width_o="1694" height_o="2117" data-src="https://freight.cargo.site/t/original/i/0a0c487d7a0be06a399848147d4b4a18a24c0abab864d8b4891116cbf65cbffa/WheelBarrelSticker_Mockup_Render-06.png" data-mid="176524407" border="0"  src="https://freight.cargo.site/w/1000/i/0a0c487d7a0be06a399848147d4b4a18a24c0abab864d8b4891116cbf65cbffa/WheelBarrelSticker_Mockup_Render-06.png" /&#62;
&#60;img width="1694" height="2117" width_o="1694" height_o="2117" data-src="https://freight.cargo.site/t/original/i/da4d178358236ca8855153f3e0f62f166f30de27e27010f2f47287e307c37d1e/WheelBarrelSticker_Mockup_Render-07.png" data-mid="176524408" border="0"  src="https://freight.cargo.site/w/1000/i/da4d178358236ca8855153f3e0f62f166f30de27e27010f2f47287e307c37d1e/WheelBarrelSticker_Mockup_Render-07.png" /&#62;
&#60;img width="1694" height="2117" width_o="1694" height_o="2117" data-src="https://freight.cargo.site/t/original/i/28c538a507a7ddbd1b110e6a1afc1d9ced92ffb6a82afa4e1c9fee0658a4fcb0/WheelBarrelSticker_Mockup_Render-08.png" data-mid="176524411" border="0"  src="https://freight.cargo.site/w/1000/i/28c538a507a7ddbd1b110e6a1afc1d9ced92ffb6a82afa4e1c9fee0658a4fcb0/WheelBarrelSticker_Mockup_Render-08.png" /&#62;
&#60;img width="1694" height="2117" width_o="1694" height_o="2117" data-src="https://freight.cargo.site/t/original/i/042b28d5b5ce5200648085b5ddc819849a167b8cd68b32b2792fb142c24e1c94/WheelBarrelSticker_Mockup_Render-01.png" data-mid="176524412" border="0"  src="https://freight.cargo.site/w/1000/i/042b28d5b5ce5200648085b5ddc819849a167b8cd68b32b2792fb142c24e1c94/WheelBarrelSticker_Mockup_Render-01.png" /&#62;

Final Design




	


&#60;img width="1180" height="600" width_o="1180" height_o="600" data-src="https://freight.cargo.site/t/original/i/819045adbf5a26385dc325a167145069cf97a9fa0f00f00bf7d450f52af86f65/202203_CRUX_WheelBarrelSticker_FINAL_Color.png" data-mid="176524636" border="0"  src="https://freight.cargo.site/w/1000/i/819045adbf5a26385dc325a167145069cf97a9fa0f00f00bf7d450f52af86f65/202203_CRUX_WheelBarrelSticker_FINAL_Color.png" /&#62;



	&#60;img width="1180" height="600" width_o="1180" height_o="600" data-src="https://freight.cargo.site/t/original/i/59beebcf2eaae863bbd477866e07e24711037ef300196cc4530bf59fb2d01c15/202203_CRUX_WheelBarrelSticker_FINAL_BW.png" data-mid="176524637" border="0"  src="https://freight.cargo.site/w/1000/i/59beebcf2eaae863bbd477866e07e24711037ef300196cc4530bf59fb2d01c15/202203_CRUX_WheelBarrelSticker_FINAL_BW.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Alaala</title>
				
		<link>https://judedacula.com/Alaala</link>

		<pubDate>Fri, 03 May 2019 04:35:55 +0000</pubDate>

		<dc:creator>Jude Dacula</dc:creator>

		<guid isPermaLink="true">https://judedacula.com/Alaala</guid>

		<description>


	

Alaala
BFA Project / Illustration
&#38;nbsp;


	
A visual journal of my childhood in the Philippines.


&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e191b0b547488d9291ca6bf8eb0da688aff0c583bdc03a44ae0bf63058687d68/MainHeaderForReal.png" data-mid="41372802" border="0"  src="https://freight.cargo.site/w/1000/i/e191b0b547488d9291ca6bf8eb0da688aff0c583bdc03a44ae0bf63058687d68/MainHeaderForReal.png" /&#62;

This collection of illustrations and stories is dedicated to my parents, my sisters, my family and my friends back at home.
My home has always been my biggest inspiration and my biggest motivator in life. I’m living here in the US now in order to have a better way of life but I’ll never forget home and everyone there. I’ll make it big over here so that the rest of my family back home gets a share of the good life that I’m hopefully living in the near future.



	

Concept
I wanted to create a memento that I can share with my family back home, so I decided to create big cards that will have an illustration on one side and the back has a small anecdote about the illustration. On top of that, I wanted to have some Filipino words translated for future generations to read and learn about.&#38;nbsp;

	

I started off with a sketch on paper, digitally scanned and then colored in Photoshop.
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/2733bc228947621ef9616769e09787d47f31a42daff1e854d2410b01971ad7c8/Artboard-1.png" data-mid="41374990" border="0"  src="https://freight.cargo.site/w/1000/i/2733bc228947621ef9616769e09787d47f31a42daff1e854d2410b01971ad7c8/Artboard-1.png" /&#62;
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/ea6267765000b8c889ad15957e94b082781d0e5be6f43b0b701a240863ba58f1/Artboard-2.png" data-mid="41374991" border="0"  src="https://freight.cargo.site/w/1000/i/ea6267765000b8c889ad15957e94b082781d0e5be6f43b0b701a240863ba58f1/Artboard-2.png" /&#62;
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/4729e1057b333b6d090974f727d8bea079ff6b19c70d38e9bacd63718571e687/Artboard-7.png" data-mid="41374996" border="0"  src="https://freight.cargo.site/w/1000/i/4729e1057b333b6d090974f727d8bea079ff6b19c70d38e9bacd63718571e687/Artboard-7.png" /&#62;
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/ca02d8a1bc79169c3261e47f1d1f8efc57de5f81f62d4780ff4dd71e243bf8f8/Artboard-9.png" data-mid="41374998" border="0"  src="https://freight.cargo.site/w/1000/i/ca02d8a1bc79169c3261e47f1d1f8efc57de5f81f62d4780ff4dd71e243bf8f8/Artboard-9.png" /&#62;
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/f5ad8af2e715854447e246e961485eb85cf890b19f0a9f3bd98790ac6fc53651/Artboard-3.png" data-mid="41374992" border="0"  src="https://freight.cargo.site/w/1000/i/f5ad8af2e715854447e246e961485eb85cf890b19f0a9f3bd98790ac6fc53651/Artboard-3.png" /&#62;
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/a5e78cae3be42ac152a626014282f85d87e35604d9d1e8161c71f76a5c8f7487/Artboard-5.png" data-mid="41374994" border="0"  src="https://freight.cargo.site/w/1000/i/a5e78cae3be42ac152a626014282f85d87e35604d9d1e8161c71f76a5c8f7487/Artboard-5.png" /&#62;
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/b90c2a95392eaf1cd3b2a598abec9a6e313f373c85058550937451ead28c757b/Artboard-4.png" data-mid="41374993" border="0"  src="https://freight.cargo.site/w/1000/i/b90c2a95392eaf1cd3b2a598abec9a6e313f373c85058550937451ead28c757b/Artboard-4.png" /&#62;
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/875c7334ba4e072525c5edae5655d38dd28ec8a0ff6fe3f5dec0e3edc359375a/Artboard-8.png" data-mid="41374997" border="0"  src="https://freight.cargo.site/w/1000/i/875c7334ba4e072525c5edae5655d38dd28ec8a0ff6fe3f5dec0e3edc359375a/Artboard-8.png" /&#62;
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/65bbe714f69f9ed6521c0ab360642cfe55f2d41f11cc9834a571987ae49bc6bd/Artboard-10.png" data-mid="41374999" border="0"  src="https://freight.cargo.site/w/1000/i/65bbe714f69f9ed6521c0ab360642cfe55f2d41f11cc9834a571987ae49bc6bd/Artboard-10.png" /&#62;
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/8b3fe61726b5b6b0214a0c47f1b345b31351c18a465256b246c929368fef5ea4/Artboard-6.png" data-mid="41374995" border="0"  src="https://freight.cargo.site/w/1000/i/8b3fe61726b5b6b0214a0c47f1b345b31351c18a465256b246c929368fef5ea4/Artboard-6.png" /&#62;
&#60;img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/92da92d643f653559d8cd34f26c4b1c043e48b5cf5c0e90cf98bc16360f145d4/Artboard-11.png" data-mid="41375000" border="0"  src="https://freight.cargo.site/w/1000/i/92da92d643f653559d8cd34f26c4b1c043e48b5cf5c0e90cf98bc16360f145d4/Artboard-11.png" /&#62;
&#60;img width="1000" height="556" width_o="1000" height_o="556" data-src="https://freight.cargo.site/t/original/i/8221705ea519b346154cc587e654d327b80328356870f9fe67c1b7756f34814d/Process.gif" data-mid="41375689" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8221705ea519b346154cc587e654d327b80328356870f9fe67c1b7756f34814d/Process.gif" /&#62;

	



The cards were printed on 8.5” x 11” 100# paper and glued together with spray glue. Finished it off with a corner rounder to increase the longevity of the cards.
&#60;img width="1000" height="553" width_o="1000" height_o="553" data-src="https://freight.cargo.site/t/original/i/7561f942c107110298ce08a4a9c00946aa52fc662347ce908b2cdc0d2437cb3b/YeetSmol2.gif" data-mid="41381608" border="0"  src="https://freight.cargo.site/w/1000/i/7561f942c107110298ce08a4a9c00946aa52fc662347ce908b2cdc0d2437cb3b/YeetSmol2.gif" /&#62;



Final card illustrations and descriptions.


&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba85488c1149e259aa3d2310c69aaf6dc9ef336329b31a677dcbace6377a3662/Artboard-1carin.png" data-mid="41378361" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ba85488c1149e259aa3d2310c69aaf6dc9ef336329b31a677dcbace6377a3662/Artboard-1carin.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f847d608fe2716640a894eeb88878eea9ab83376c8cfafa52aaa7036f7e17cbe/Artboard-2carin.png" data-mid="41378372" border="0"  src="https://freight.cargo.site/w/1000/i/f847d608fe2716640a894eeb88878eea9ab83376c8cfafa52aaa7036f7e17cbe/Artboard-2carin.png" /&#62;

&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cdc44edc2eaf202e02529317b9e9d232e368e576dcb8a582ee0af74f58ef3b10/Artboard-1Bakery.png" data-mid="41378359" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cdc44edc2eaf202e02529317b9e9d232e368e576dcb8a582ee0af74f58ef3b10/Artboard-1Bakery.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17059af2c4b1ad187fdb1065614857968a182066d428a5a550141240d9023812/Artboard-2Bakery.png" data-mid="41378370" border="0"  src="https://freight.cargo.site/w/1000/i/17059af2c4b1ad187fdb1065614857968a182066d428a5a550141240d9023812/Artboard-2Bakery.png" /&#62;

&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e229dd59830075d392649d091c12a601c48eb0b053d5bc6148011fbcd85d31b/Artboard-1Breakfast.png" data-mid="41378360" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8e229dd59830075d392649d091c12a601c48eb0b053d5bc6148011fbcd85d31b/Artboard-1Breakfast.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f09bb0e5f3651a58cc41836bd57ac58118ae8c4bc24a9365c1057e7cc6de0713/Artboard-2Breakfast.png" data-mid="41378371" border="0"  src="https://freight.cargo.site/w/1000/i/f09bb0e5f3651a58cc41836bd57ac58118ae8c4bc24a9365c1057e7cc6de0713/Artboard-2Breakfast.png" /&#62;

&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d4832cb1b8966c4ccc6ef840873ceeb70cbaee2ed5a5f73e0724c192b07d9766/Artboard-1CornerShop.png" data-mid="41378362" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d4832cb1b8966c4ccc6ef840873ceeb70cbaee2ed5a5f73e0724c192b07d9766/Artboard-1CornerShop.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b97f0e29fc63d599bbaa8819ca22a97e05cce08abffc5de75d47a889e18f3e38/Artboard-2CornerShop.png" data-mid="41378373" border="0"  src="https://freight.cargo.site/w/1000/i/b97f0e29fc63d599bbaa8819ca22a97e05cce08abffc5de75d47a889e18f3e38/Artboard-2CornerShop.png" /&#62;

&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8bb26aaad5a2310df317a67e4ca50982ff806b4943a5b845fd4cbe97b788c3d/Artboard-1House.png" data-mid="41378365" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b8bb26aaad5a2310df317a67e4ca50982ff806b4943a5b845fd4cbe97b788c3d/Artboard-1House.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/72e68de3e4eb36a5b3801bb0df14bc8de72eb93675df19e0c4b1af1c7be618b7/Artboard-2House.png" data-mid="41378376" border="0"  src="https://freight.cargo.site/w/1000/i/72e68de3e4eb36a5b3801bb0df14bc8de72eb93675df19e0c4b1af1c7be618b7/Artboard-2House.png" /&#62;

&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1469fb9e5a477bb7db574e0902b472c2f05c59dbcf5ca9df5b5693358ca7e981/Artboard-1Room.png" data-mid="41378367" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1469fb9e5a477bb7db574e0902b472c2f05c59dbcf5ca9df5b5693358ca7e981/Artboard-1Room.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0da71ac5d505d3688c4d5b7114dc10a2f6055961270db6e6f3d56f315f22e5c6/Artboard-2Room.png" data-mid="41378378" border="0"  src="https://freight.cargo.site/w/1000/i/0da71ac5d505d3688c4d5b7114dc10a2f6055961270db6e6f3d56f315f22e5c6/Artboard-2Room.png" /&#62;

&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/debcf47d0b570e4af9aa99b3472c5b99042871d050c1c778d0175087d52e1327/Artboard-1TV.png" data-mid="41378368" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/debcf47d0b570e4af9aa99b3472c5b99042871d050c1c778d0175087d52e1327/Artboard-1TV.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6cb705c2baf602f17175e653cf62eddea2966f6ba62533af5fd4cec53d4ccb3/Artboard-2TV.png" data-mid="41378379" border="0"  src="https://freight.cargo.site/w/1000/i/b6cb705c2baf602f17175e653cf62eddea2966f6ba62533af5fd4cec53d4ccb3/Artboard-2TV.png" /&#62;

&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b0529e55e5d3b4eb228c52087913fb7dcc93905bf2ba09eb3d88684c984cd404/Artboard-1RamonInterio.png" data-mid="41378366" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b0529e55e5d3b4eb228c52087913fb7dcc93905bf2ba09eb3d88684c984cd404/Artboard-1RamonInterio.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0fdef6686b9a8486c124f7406f3c6892774271b469152b116585b11ec3f82a0d/Artboard-2RamonInterio.png" data-mid="41378377" border="0"  src="https://freight.cargo.site/w/1000/i/0fdef6686b9a8486c124f7406f3c6892774271b469152b116585b11ec3f82a0d/Artboard-2RamonInterio.png" /&#62;

&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/562653d13b82a678986d1437633983b0109561d689a862b3ddfb3335966c76d9/Artboard-1VanInterior.png" data-mid="41378369" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/562653d13b82a678986d1437633983b0109561d689a862b3ddfb3335966c76d9/Artboard-1VanInterior.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f577c6cc38b9401db097ca5a1d49e0f9d9c62453b669eb2597f9e407c9297a1f/Artboard-2VanInterior.png" data-mid="41378381" border="0"  src="https://freight.cargo.site/w/1000/i/f577c6cc38b9401db097ca5a1d49e0f9d9c62453b669eb2597f9e407c9297a1f/Artboard-2VanInterior.png" /&#62;

&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97450eff79076e7ac01c749ccbc1ce8c33751166d565000545a5de3c2513ac67/Artboard-1Elementary.png" data-mid="41378363" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/97450eff79076e7ac01c749ccbc1ce8c33751166d565000545a5de3c2513ac67/Artboard-1Elementary.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1df02a9593eeef727929f322c199b2b9c5e890c7579e7028f02f75fdffa6b79/Artboard-2Elementary.png" data-mid="41378374" border="0"  src="https://freight.cargo.site/w/1000/i/c1df02a9593eeef727929f322c199b2b9c5e890c7579e7028f02f75fdffa6b79/Artboard-2Elementary.png" /&#62;

&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b0ca9bdf885418c166365ff5da29348ae2dd0daeb63d06a1233bc37a803ef57/Artboard-1GmaHouse.png" data-mid="41378364" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3b0ca9bdf885418c166365ff5da29348ae2dd0daeb63d06a1233bc37a803ef57/Artboard-1GmaHouse.png" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/860ae0b8f52424355100dbbe09292c9653228b91831d67887ffbcfedd4c80ddf/Artboard-2GmaHouse.png" data-mid="41378375" border="0"  src="https://freight.cargo.site/w/1000/i/860ae0b8f52424355100dbbe09292c9653228b91831d67887ffbcfedd4c80ddf/Artboard-2GmaHouse.png" /&#62;



	


PackagingIn the theme of making it a momento, I made a box for the cards and inserted a personal memo on the cover. As a finishing touch, a sleeve was created to seal and signify the box. Ultimately, this would be a series of illustration books revolving of more visual anecdotes of my childhood in the Philippines.


&#60;img width="4406" height="2754" width_o="4406" height_o="2754" data-src="https://freight.cargo.site/t/original/i/96316d1a9ab239cb97278a691d4a15936119b5a3fa3b9c225587b60f9af2c910/_DSC0006.jpg" data-mid="41382138" border="0"  src="https://freight.cargo.site/w/1000/i/96316d1a9ab239cb97278a691d4a15936119b5a3fa3b9c225587b60f9af2c910/_DSC0006.jpg" /&#62;
&#60;img width="4608" height="2880" width_o="4608" height_o="2880" data-src="https://freight.cargo.site/t/original/i/e4f6bb43ad509e99a1348ff360517d98a02ea0e5392052c64b8dee8d1897f877/_DSC0016.jpg" data-mid="41382140" border="0"  src="https://freight.cargo.site/w/1000/i/e4f6bb43ad509e99a1348ff360517d98a02ea0e5392052c64b8dee8d1897f877/_DSC0016.jpg" /&#62;
&#60;img width="4608" height="2880" width_o="4608" height_o="2880" data-src="https://freight.cargo.site/t/original/i/f0e63fdd68657357f3716a0359362111c58ad6b12d561a9c865f312fa3b5e74d/_DSC0012.jpg" data-mid="41382693" border="0"  src="https://freight.cargo.site/w/1000/i/f0e63fdd68657357f3716a0359362111c58ad6b12d561a9c865f312fa3b5e74d/_DSC0012.jpg" /&#62;
&#60;img width="4608" height="2880" width_o="4608" height_o="2880" data-src="https://freight.cargo.site/t/original/i/929c233d3c701dab016459aab44804fce1aac69335f7bf30797ac821d44c8187/_DSC0014.jpg" data-mid="41382139" border="0"  src="https://freight.cargo.site/w/1000/i/929c233d3c701dab016459aab44804fce1aac69335f7bf30797ac821d44c8187/_DSC0014.jpg" /&#62;

&#60;img width="4608" height="2880" width_o="4608" height_o="2880" data-src="https://freight.cargo.site/t/original/i/966f1682c010a986d19dca0b79ae88ff7ea75741b25c87d8b9f98267cc4ddc9c/_DSC0019.jpg" data-mid="41382141" border="0"  src="https://freight.cargo.site/w/1000/i/966f1682c010a986d19dca0b79ae88ff7ea75741b25c87d8b9f98267cc4ddc9c/_DSC0019.jpg" /&#62;
&#60;img width="4214" height="2634" width_o="4214" height_o="2634" data-src="https://freight.cargo.site/t/original/i/f62f5b23025ddad025a3f2f31fb661cf21b70a4e34b456bfa70d6fe9ad1deda8/_DSC0025.jpg" data-mid="41382142" border="0"  src="https://freight.cargo.site/w/1000/i/f62f5b23025ddad025a3f2f31fb661cf21b70a4e34b456bfa70d6fe9ad1deda8/_DSC0025.jpg" /&#62;
&#60;img width="2939" height="1837" width_o="2939" height_o="1837" data-src="https://freight.cargo.site/t/original/i/69da5efc1e9a1d6dfba54b41a0014c879221d019aa063a6f3aa193cb0b6a6b16/_DSC0030.jpg" data-mid="41382143" border="0"  src="https://freight.cargo.site/w/1000/i/69da5efc1e9a1d6dfba54b41a0014c879221d019aa063a6f3aa193cb0b6a6b16/_DSC0030.jpg" /&#62;

&#60;img width="4608" height="2592" width_o="4608" height_o="2592" data-src="https://freight.cargo.site/t/original/i/773ca94d2bf2b970085b3ef6212f2ae58b98d40a9028289cc2ce31d2203ea1d1/_DSC0032.jpg" data-mid="41382144" border="0"  src="https://freight.cargo.site/w/1000/i/773ca94d2bf2b970085b3ef6212f2ae58b98d40a9028289cc2ce31d2203ea1d1/_DSC0032.jpg" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Dollar Tree</title>
				
		<link>https://judedacula.com/Dollar-Tree</link>

		<pubDate>Sat, 04 May 2019 10:28:16 +0000</pubDate>

		<dc:creator>Jude Dacula</dc:creator>

		<guid isPermaLink="true">https://judedacula.com/Dollar-Tree</guid>

		<description>



Dollar Tree&#38;nbsp;BFA Project / Branding&#60;img width="280" height="280" width_o="280" height_o="280" data-src="https://freight.cargo.site/t/original/i/5812062ece9d112a95d45ca4558304a00c92e76b703ec72c62f7284670bc671e/AdobeAwardTopTalent.png" data-mid="48998435" border="0" data-scale="76" src="https://freight.cargo.site/w/280/i/5812062ece9d112a95d45ca4558304a00c92e76b703ec72c62f7284670bc671e/AdobeAwardTopTalent.png" /&#62; 


	
Changing the tone of Dollar Tree’s brand from cheap things to affordable essentials.
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/853b5bdc8e697f0b051a59d2df5e793d5ceabdba68c84aada16606e302ea25f3/Header.gif" data-mid="41453242" border="0"  src="https://freight.cargo.site/w/1000/i/853b5bdc8e697f0b051a59d2df5e793d5ceabdba68c84aada16606e302ea25f3/Header.gif" /&#62;

	

Logo
Brand recognition is important for Dollar Tree, their logo has always had a tree with the number one as the trunk of the tree. These are my renditions of that logomark. I wanted to soften up the edges and declutter the current logo. On top of that, the new logomark needs to be even and consistent in terms of stroke weight and spacing.&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61a627daac1dff9bd0833d06c8eeb29b4fcceb30a7c4e2033849b479ba66768a/Logo-01.png" data-mid="41452247" border="0"  src="https://freight.cargo.site/w/1000/i/61a627daac1dff9bd0833d06c8eeb29b4fcceb30a7c4e2033849b479ba66768a/Logo-01.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b0cd2fdad289e444bce21732d05fd635c3330ee690e25be0f32031fe89ff707d/Logo-02.png" data-mid="41452248" border="0"  src="https://freight.cargo.site/w/1000/i/b0cd2fdad289e444bce21732d05fd635c3330ee690e25be0f32031fe89ff707d/Logo-02.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7410043941f5f77eaaf0aea1f0a0fd7f736c2fdf3280352a9b855b52e14f46d3/Logo-03.png" data-mid="41452655" border="0"  src="https://freight.cargo.site/w/1000/i/7410043941f5f77eaaf0aea1f0a0fd7f736c2fdf3280352a9b855b52e14f46d3/Logo-03.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d6b780ce9690569fbb3d7697c7996732f0e405afb82599830d726d496fd026b/Logo-04.png" data-mid="41452656" border="0"  src="https://freight.cargo.site/w/1000/i/0d6b780ce9690569fbb3d7697c7996732f0e405afb82599830d726d496fd026b/Logo-04.png" /&#62;











PackagingTo increase the visual appeal and value of Dollar Tree, the packaging was revamped to have a similar visual language and as an extra bonus, make it fully recyclable in contrast to the current plastic and paper packaging.&#38;nbsp;
I looked for ways to have the packaging have a second purpose. For example, the pencil packaging has a sharpener built in and the box itself becomes a container for all the shavings.&#38;nbsp;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6299400cd72cf41a90c047dd92dcb76e25d67ecab380fca74a9e53f5bda82b8e/Presentation.png" data-mid="41452886" border="0"  src="https://freight.cargo.site/w/1000/i/6299400cd72cf41a90c047dd92dcb76e25d67ecab380fca74a9e53f5bda82b8e/Presentation.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f99a5b5e191dfd5f15092c44ee60a43dfcf9f0852a96994392a591039514e7a/Presentation2.png" data-mid="41452898" border="0"  src="https://freight.cargo.site/w/1000/i/8f99a5b5e191dfd5f15092c44ee60a43dfcf9f0852a96994392a591039514e7a/Presentation2.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e6ca5914d3e50bf84ffbbe8495a0381d9e442a90b16e27e57d6a9717037d357/Presentation3.png" data-mid="41452904" border="0"  src="https://freight.cargo.site/w/1000/i/3e6ca5914d3e50bf84ffbbe8495a0381d9e442a90b16e27e57d6a9717037d357/Presentation3.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17b705795a7ec1d5b7d51f7aef9e77b329c6ad8b23fe30930eea0ebecca9c3c6/Presentation4.png" data-mid="41452913" border="0"  src="https://freight.cargo.site/w/1000/i/17b705795a7ec1d5b7d51f7aef9e77b329c6ad8b23fe30930eea0ebecca9c3c6/Presentation4.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fdde6ff5f1b16eefd4187b37c216c95c5374de7311ff20b30a23825499f893a6/Presentation5.png" data-mid="41452922" border="0"  src="https://freight.cargo.site/w/1000/i/fdde6ff5f1b16eefd4187b37c216c95c5374de7311ff20b30a23825499f893a6/Presentation5.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21b1765db5edb817cd8a3f225926e65dc72041a09310e5b94b6de6d6c4efd212/Presentation6.png" data-mid="41452926" border="0"  src="https://freight.cargo.site/w/1000/i/21b1765db5edb817cd8a3f225926e65dc72041a09310e5b94b6de6d6c4efd212/Presentation6.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1593e458d1f293dfd0ab9bcf768a94ed48ec826c717169a441267e71084bf35f/Presentation7.png" data-mid="41452927" border="0"  src="https://freight.cargo.site/w/1000/i/1593e458d1f293dfd0ab9bcf768a94ed48ec826c717169a441267e71084bf35f/Presentation7.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4718b3081829dd35d7982c9981c59e8fc81d7f86417f0815b525020f00c8df01/Presentation8.png" data-mid="41452928" border="0"  src="https://freight.cargo.site/w/1000/i/4718b3081829dd35d7982c9981c59e8fc81d7f86417f0815b525020f00c8df01/Presentation8.png" /&#62;





Advertising


To support the new brand, promotional material was made alongside it. Dollar Tree’s new campaign is&#38;nbsp; “__________ for a dollar”, further emphasizing that they have everything for a low price of a dollar.


&#60;img width="1097" height="1509" width_o="1097" height_o="1509" data-src="https://freight.cargo.site/t/original/i/385cf88c033ab81dededb825f8070af02407667f484cd57a9bd6abb1aa286ec6/Poster1.jpg" data-mid="41453021" border="0"  src="https://freight.cargo.site/w/1000/i/385cf88c033ab81dededb825f8070af02407667f484cd57a9bd6abb1aa286ec6/Poster1.jpg" /&#62;
&#60;img width="1097" height="1509" width_o="1097" height_o="1509" data-src="https://freight.cargo.site/t/original/i/759ca46b24f79451d8cc1f366beb0782183e2a190b06091623918c4b74974b5e/Poster2.jpg" data-mid="41453022" border="0"  src="https://freight.cargo.site/w/1000/i/759ca46b24f79451d8cc1f366beb0782183e2a190b06091623918c4b74974b5e/Poster2.jpg" /&#62;
&#60;img width="1097" height="1509" width_o="1097" height_o="1509" data-src="https://freight.cargo.site/t/original/i/88c60f0fdbd7c7e31f76ced4eac59ec397bdde66146d9d67ecf285147884b471/Poster3.jpg" data-mid="41453024" border="0"  src="https://freight.cargo.site/w/1000/i/88c60f0fdbd7c7e31f76ced4eac59ec397bdde66146d9d67ecf285147884b471/Poster3.jpg" /&#62;







Additional Assets

&#60;img width="1734" height="1156" width_o="1734" height_o="1156" data-src="https://freight.cargo.site/t/original/i/9a3911ff09e7762bbcb44bb187354c7e5be125a0e38c7f072b28fc26f2692b00/Dollar-Tree-_-Signage.jpg" data-mid="43691400" border="0"  src="https://freight.cargo.site/w/1000/i/9a3911ff09e7762bbcb44bb187354c7e5be125a0e38c7f072b28fc26f2692b00/Dollar-Tree-_-Signage.jpg" /&#62;
&#60;img width="5231" height="3487" width_o="5231" height_o="3487" data-src="https://freight.cargo.site/t/original/i/1b4c4976aad87f70dd41afaa9a3d498d6387461481914742a0fc209f57bb95b3/Shirt.jpg" data-mid="43691402" border="0"  src="https://freight.cargo.site/w/1000/i/1b4c4976aad87f70dd41afaa9a3d498d6387461481914742a0fc209f57bb95b3/Shirt.jpg" /&#62;
&#60;img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/f520270c4dac8679869a952f35d35678b99f0a3b5e0f54e68d20a8f8c383bc6d/Embroidered-Logo-MockUp.jpg" data-mid="43691401" border="0"  src="https://freight.cargo.site/w/1000/i/f520270c4dac8679869a952f35d35678b99f0a3b5e0f54e68d20a8f8c383bc6d/Embroidered-Logo-MockUp.jpg" /&#62;

&#60;img width="1500" height="1667" width_o="1500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/d70965532919db511d4f8e1d04daf1feabb6ae929d4cf7bdae40dd674eb7a2a2/ShoppingBag3.jpg" data-mid="43691405" border="0"  src="https://freight.cargo.site/w/1000/i/d70965532919db511d4f8e1d04daf1feabb6ae929d4cf7bdae40dd674eb7a2a2/ShoppingBag3.jpg" /&#62;
&#60;img width="1500" height="1667" width_o="1500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/be3674c90a9382d25602db5bc04c8bd0b1270d9d15affedb25da2c44002208c1/ShoppingBag1.jpg" data-mid="43691403" border="0"  src="https://freight.cargo.site/w/1000/i/be3674c90a9382d25602db5bc04c8bd0b1270d9d15affedb25da2c44002208c1/ShoppingBag1.jpg" /&#62;
&#60;img width="1500" height="1667" width_o="1500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/e48c733b5cc1954a14c771be85a82da56de2a8c9856c47beba8a2fdd0c1f6049/ShoppingBag2.jpg" data-mid="43691404" border="0"  src="https://freight.cargo.site/w/1000/i/e48c733b5cc1954a14c771be85a82da56de2a8c9856c47beba8a2fdd0c1f6049/ShoppingBag2.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>immi</title>
				
		<link>https://judedacula.com/immi</link>

		<pubDate>Fri, 04 May 2018 05:38:02 +0000</pubDate>

		<dc:creator>Jude Dacula</dc:creator>

		<guid isPermaLink="true">https://judedacula.com/immi</guid>

		<description>
immi BFA Project / Branding + UI + Print



	


A helping-hand for new immigrants.

&#60;img width="853" height="480" width_o="853" height_o="480" data-src="https://freight.cargo.site/t/original/i/4e02ef61e1c197e194fd8379b8cc05efdcf2b0e07e757b00924d426e6539e78e/ImmiAnimation.gif" data-mid="44215356" border="0"  src="https://freight.cargo.site/w/853/i/4e02ef61e1c197e194fd8379b8cc05efdcf2b0e07e757b00924d426e6539e78e/ImmiAnimation.gif" /&#62;


	“The US government did not do shit. Still hasn’t”.
 This was one of the replies from the interview that we conducted during the research phase of this project. This quote encapsulates what is wrong with the current immigration process going into the U.S. and immi aims to solve aspects of it.




Problem Statement



Families and individuals immigrating into the US have little to no help from the government. The moment they arrive here, they’re on their own.




Background
To give some context to this project, here’s some background on the immigration process, specifically people who are receiving an F-Class (Family) visa. This ultimately become our target demographic.
To apply for this type of visa, the person needs to have a family member in the US who is already a US citizen to petition them. Then the local US embassy evaluates the papers, once approved, sends them over to the US. If the application gets approved, the person applying needs to wait up to 25 years in the waitlist before they can step foot in the US with their visa. Once the waitlist is over, the person needs to go through some medical exams to make sure they’re not bringing in any Tuberculosis or other medical problems. Once they pass that, they’re free to go to the US and then receive their Permanent Resident Card (Also known as an Alien Card or Green Card).&#38;nbsp;
This is a concise explanation of the process and there’s some missing steps here and there but these are the main points.

The main problem that immi solves is after this process.&#38;nbsp;








Promise Statement



immi provides a more welcoming atmosphere for new immigrants when they arrive. It also aims to give them all the basic resources specified in their area.





	
Brandimmi’s name was derived from the word immigration. The two “I”s in the logo represents two people and the “M”s form the bridge. This is one of the goals of immi, to bridge the gap between moving into the US, to feeling welcome in the US.

&#60;img width="3379" height="1986" width_o="3379" height_o="1986" data-src="https://freight.cargo.site/t/original/i/12e31e0fbb4fa8d6897f40f0bc483a86b7b56d93d5b7f0f804f2eaeeaaf3fff2/immi_brand.jpg" data-mid="44217934" border="0"  src="https://freight.cargo.site/w/1000/i/12e31e0fbb4fa8d6897f40f0bc483a86b7b56d93d5b7f0f804f2eaeeaaf3fff2/immi_brand.jpg" /&#62;
The main brand color is this bright blue as it symbolizes a calm and welcoming tone. The brand colors were also used to organize all the resources.

	

Welcome Form
This is the form families take before they move out to the US. This just provides immi with information on where to send over the welcome kit and if they need additional items such as phones or bus passes.


&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/370599550045b0195cb7d039c4c6b2921af75bc08ae9177ccf40a3cdaae968a3/_DSC0832.jpg" data-mid="44217019" border="0"  src="https://freight.cargo.site/w/1000/i/370599550045b0195cb7d039c4c6b2921af75bc08ae9177ccf40a3cdaae968a3/_DSC0832.jpg" /&#62;&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/b634b68178510798e6b570abba596bdc9dddb6b4b6d4649adb3dccc47b3a83ae/_DSC0837.jpg" data-mid="44217022" border="0"  src="https://freight.cargo.site/w/1000/i/b634b68178510798e6b570abba596bdc9dddb6b4b6d4649adb3dccc47b3a83ae/_DSC0837.jpg" /&#62;





Welcome Package + Brochure
Currently, the US gives out Green Cards in a regular envelope. This kit provides the family with a warm welcome to the US. In it is a book of localized resources, the family’s Green Cards and bus passes.
It is also in two languages if the family speaks a different first language other than English.



&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/c2a565da0cc3231e8ed915bf8ade507507e6e5c9a9d2f5bf73c1259571b02f25/_DSC0802.jpg" data-mid="44216950" border="0"  src="https://freight.cargo.site/w/1000/i/c2a565da0cc3231e8ed915bf8ade507507e6e5c9a9d2f5bf73c1259571b02f25/_DSC0802.jpg" /&#62;
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/37ffa6c6786e338c56f84471c8d41d42ff19640c6a1bda62b9d652fdc3835a67/_DSC0827.jpg" data-mid="44216960" border="0"  src="https://freight.cargo.site/w/1000/i/37ffa6c6786e338c56f84471c8d41d42ff19640c6a1bda62b9d652fdc3835a67/_DSC0827.jpg" /&#62;


&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/a047669cd842b7bb384347d13a62a29ed9cbcbaa4dbbbafd0cd60dea0bf830d4/_DSC0805.jpg" data-mid="44216951" border="0"  src="https://freight.cargo.site/w/1000/i/a047669cd842b7bb384347d13a62a29ed9cbcbaa4dbbbafd0cd60dea0bf830d4/_DSC0805.jpg" /&#62;&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/302ade5747e9d7b87e910de93fad4ad0d17e5e37a381b3f5b16b6083e212a7e3/_DSC0807.jpg" data-mid="44216953" border="0"  src="https://freight.cargo.site/w/1000/i/302ade5747e9d7b87e910de93fad4ad0d17e5e37a381b3f5b16b6083e212a7e3/_DSC0807.jpg" /&#62;&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/7bdaa72a5154cb1184af1ff0ab240244190f580611f94c1bb3289da794da206c/_DSC0812.jpg" data-mid="44216954" border="0"  src="https://freight.cargo.site/w/1000/i/7bdaa72a5154cb1184af1ff0ab240244190f580611f94c1bb3289da794da206c/_DSC0812.jpg" /&#62;&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/0bb507306923067bd6cdc31a7d4d1de6ceb8149b94b72b19b9dcfdc276ab1065/_DSC0817.jpg" data-mid="44216956" border="0"  src="https://freight.cargo.site/w/1000/i/0bb507306923067bd6cdc31a7d4d1de6ceb8149b94b72b19b9dcfdc276ab1065/_DSC0817.jpg" /&#62;&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/1e20a1d80248fc71d409379ad6fc59ac7783b890ed3085559688fc67f5fc28c1/_DSC0821.jpg" data-mid="44216957" border="0"  src="https://freight.cargo.site/w/1000/i/1e20a1d80248fc71d409379ad6fc59ac7783b890ed3085559688fc67f5fc28c1/_DSC0821.jpg" /&#62;&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/be39e52f3ae286679ab082b28c0589cff58cbd7f4aad79e19a485ae450a4bb74/_DSC0824.jpg" data-mid="44216959" border="0"  src="https://freight.cargo.site/w/1000/i/be39e52f3ae286679ab082b28c0589cff58cbd7f4aad79e19a485ae450a4bb74/_DSC0824.jpg" /&#62;


	

Website

Print was a priority as it was the most accessible option to provide the resources but additionally, there is a website that has the same resources listed out.

&#60;img width="833" height="560" width_o="833" height_o="560" data-src="https://freight.cargo.site/t/original/i/0d17c39f9d6fdb22dc4b60781517c62b13a1e9cf795f9263efd67d5023182ba5/immi_webdemo.gif" data-mid="44217446" border="0"  src="https://freight.cargo.site/w/833/i/0d17c39f9d6fdb22dc4b60781517c62b13a1e9cf795f9263efd67d5023182ba5/immi_webdemo.gif" /&#62;


	








Additional Assets
These were posters showing quotes from the interviews. It’s a reality check for people who doesn’t know the struggle of being a new immigrant.



&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8345e407247df3a075a072ff4fe96fc03ff7ed2bf1dcee3aedc8c3ecd53b41a6/Poster1.jpg" data-mid="44217522" border="0"  src="https://freight.cargo.site/w/1000/i/8345e407247df3a075a072ff4fe96fc03ff7ed2bf1dcee3aedc8c3ecd53b41a6/Poster1.jpg" /&#62;

These posters spreads the word about immi as a resource.

&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1f4756828e5c761f34eec20ac2133640b33b815b04927fcdcd5b8145ab5fe1dd/Poster2.jpg" data-mid="44217523" border="0"  src="https://freight.cargo.site/w/1000/i/1f4756828e5c761f34eec20ac2133640b33b815b04927fcdcd5b8145ab5fe1dd/Poster2.jpg" /&#62;&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/25bbdee0a2262cbdd335655ee766b59d346f9a715a49c9351497fd72f916bdf1/Poster3.jpg" data-mid="44217525" border="0"  src="https://freight.cargo.site/w/1000/i/25bbdee0a2262cbdd335655ee766b59d346f9a715a49c9351497fd72f916bdf1/Poster3.jpg" /&#62;
In the future, immi could have a brick and mortar type location where immigrants can come in and experts can help them out with any questions.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3aa50174e1f6516606e0f6a8df663b7e6391af6b86a8ff758592589ef1c4fc08/Bidness.jpg" data-mid="44218090" border="0"  src="https://freight.cargo.site/w/1000/i/3aa50174e1f6516606e0f6a8df663b7e6391af6b86a8ff758592589ef1c4fc08/Bidness.jpg" /&#62;

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		<title>Home</title>
				
		<link>https://judedacula.com/Home</link>

		<pubDate>Fri, 27 Apr 2018 22:38:40 +0000</pubDate>

		<dc:creator>Jude Dacula</dc:creator>

		<guid isPermaLink="true">https://judedacula.com/Home</guid>

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