Salesforce Social-First Creative
A collection of social creative for The Customer Company.
The marketing and commerce learning event of the year for customer-first innovation. This event heavily involved the main channels that I create content for which is Marketing Cloud and Commerce Cloud. Here are some of the higlights of the content that I created for this event.
Salesforce’s largest event of the year with over 180,000 Trailblazers attending both physically and virtually from all across the world.
For Dreamforce 2021, multiple teams were asked to ideate some activations to raise interest on to the sessions. I had an idea to gameify the keynotes by doing a hidden item game. We achieved this by superimposing Astro, our main mascot, to the background of the keynotes. Whoever spots Astro first, wins branded Salesforce merch!
I was fortunate enough to create some socials posts to hype up Salesforce’s partnership with Formula One and the McLaren Racing Team. This was a challenge as the F1, McLaren, and Saleforce guidelines are on a really high standard, so these videos needs to be perfect in order to send it out into the world.
This is a social activation for the @MarketingCloud that runs every month. We askk our followers who are mostly marketers to answer current questions about the marketing world. I created the whole look and feel from scratch (while aligning with brand guidelines). From the promo videos to the question cards, all are from scratch. Each question card is customized with a different Astro to fit with the theme of the question.
A sample of what the converstations look like on Twitter.
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This was a new series for Marketing Cloud, showcasing different tips and tricks from industry leaders. This is another project for Marketing Cloud that I was able to create every asset from start to finish.